Ethical & Sustainable Design: London Fashion Week 2011

The British fashion Council's ethical initiative is called Estethica. It showcases cutting edge designers and over the past 6 years has supported by over 100 designers, chosen for their design excellence and commitment to working in a sustainable way. All designers adhere to at least one of the key Estethica principles of fair trade and ethical practice in the production process; the inclusion of organic fibres and the use of up-cycled and recycled materials and fabrics.